Cover Letters Matter: Get the Basics Right

Your cover letter is often the first opportunity to make a positive impression; it can be the difference between securing an interview and missing out.

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At Morton Philips, we regularly advise that while your CV outlines your experience, your cover letter tells your story. It gives context to your achievements, demonstrates your motivation and shows why you are the ideal fit for the role.

A compelling cover letter is a strategic communication tool: personalised, concise and purposeful. Focusing on what you will deliver, not just what you’ve done. Showing clear alignment between your skills and the organisation’s priorities.

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Hiring leaders look for authenticity and insight; they want to see that you’ve taken the time to understand their business and that you can contribute meaningfully to their success.

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Accuracy matters.

A cover letter riddled with errors, generic or AI phrasing can quickly undermine even the strongest application. Tailoring your language, ensuring correct spelling and grammar, while maintaining a confident yet respectful tone all reflect your professionalism, personality and attention to detail.

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Avoid the most common self-inflicted mistakes: letters addressed to the wrong company, the wrong role or indeed the wrong person. These errors suggest a lack of care and a copy-paste approach; they erode trust before your application is properly read. When roles attract large applicant pools, small mistakes can be decisive.

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Practical checklist:
• Slow down - verify company name, role title and recipient.
• Tailor each letter - reference the role, the employer and the contribution you will make.
• Use names where possible – review the advert or position description to determine who is responsible for filling this position.

• Proofread thoroughly - read aloud and get a second pair of eyes to review if necessary.
• Use templates selectively - customise every element before sending.

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At Morton Philips we advocate for candidates who demonstrate initiative, clarity and care. A well-crafted, accurate cover letter showcases communication skills, enthusiasm, professionalism and suitability - it’s both a professional statement and your first pitch.

Investing time in a precise, personalised cover letter pays dividends.

It’s not an optional extra; it’s a career instrument that captures attention, builds credibility and opens doors.

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Morton Philips – 08 8210 8510– operations@mortonphilips.com.au