How to Write an Executive Position Description That Attracts Top Talent

When it comes to attracting senior leaders, a generic job description isn’t enough to appeal to top talent. Executive-level candidates are seeking more than a list of responsibilities—they’re looking for purpose, impact, and alignment with values. Writing a compelling executive position description requires strategy, clarity, and a strong understanding of what top-tier talent wants.

Start with a powerful opening that captures attention. Highlight the organisation’s mission, strategic direction, and how the role contributes to long-term goals. Position the opportunity as part of a broader narrative—where is the organisation going, and why is this leadership role critical right now?

Be clear about expectations. Senior leaders want to know what success looks like in the role. Define key objectives and the impact they’ll be expected to make within the first 6–12 months. Avoid vague clichés like “dynamic” or “self-starter”—instead, focus on measurable outcomes and real leadership challenges.

Detail the skills and experience required, but be open to diverse backgrounds. While sector knowledge may be beneficial, leadership capabilities such as transformation, strategic thinking, and team-building often transcend industries.

Finally, sell the opportunity. Highlight the executive team culture, governance environment, and support systems in place. Include the non-financial rewards—such as influence, purpose, or legacy—that make the role meaningful.

Top executives are discerning. A well-crafted position description shows that your organisation understands what strong leadership looks like—and why it matters.